We're seeking a dedicated volunteer to assist with implementing and managing Google Analytics for our websites. This role is perfect for someone who wants to gain valuable experience in website analytics while making a real impact on an organisation.

Responsibilities

. Data Analysis and Reporting

• Go beyond basic traffic metrics. Delve deeper into user behavior, analyzing data like bounce rates, time on page, and popular content to understand how visitors interact with your website.
• Create custom reports and dashboards tailored to our specific needs, focusing on key metrics that matter to our business goals (e.g., conversions, lead generation).
• Identify trends and insights in website data to help us understand what's working well and where we can improve.

Strategic Recommendations

• Use data to identify areas for improvement on our website, such as content optimization, user experience enhancements, and call-to-action (CTA) effectiveness.
• Recommend data-driven marketing campaigns that resonate with our audience and improve conversion rates.
• Track the performance of our marketing campaigns using website analytics to see what's driving traffic and conversions.
• Set up A/B tests to compare different versions of website elements (e.g., headlines, images, CTAs) and see which ones perform better.

Integrations

• Explore the potential for integrating WhatsApp and social media analytics with our website analytics platform to gain a more holistic view of user engagement.

Skills and Qualifications

• Experience with Google Analytics or similar website analytics tools.
• Strong understanding of website traffic analysis concepts (e.g., bounce rate, conversion rate, user sessions).
• Basic understanding of HTML code is a plus.
• Excellent communication and analytical skills.
• Ability to work independently and manage time effectively.
• Passion for learning and contributing to a team effort.